ugh ugh ugh ugh. What is so distasteful about equality for both men and women that the only way to make it palatable to the majority of people is to crouch it in sassy catchphrases and disposable slang?

Obviously feminism needs a new marketing game (why else would anyone in this day and age refuse to call themself a feminist when they agree with the most basic tenets of feminism unless they were a tried-and-true misogynist?), but this ain’t it.

(Source: equalitymyth)